-: We're all craving connection,
especially in this digital world.
The way to create connection is to be authentic
and to be vulnerable.
They're so cliche these days, but if you're authentic
and vulnerable with me, you're giving me permission
to do that myself.
That's how we connect with people.
And the outcome is obviously trust.
(peaceful music)
-: Women are not a homogeneous group.
They can be stay-at-home moms,
they can be breadwinners, they can be entrepreneurs,
they can be widows, they can be divorcees,
they can be all of those things at some point in their life.
And how do we serve them effectively?
How do we communicate with them?
How do we make their money make sense in their life
and what their life may look like in their future?
-: You know, how do you figure out someone's values?
The best way is to ask.
We come in so often with our own agendas
that most of the people that you end up asking sit back
and say, "Wow, no one's ever asked me that."
And then you're like, "Oh my gosh,
what kind of an experience have you been having?"
Most people have a really keen sense of their values.
They're just waiting to be asked.
(peaceful music)