How Financial Advisors Are Navigating COVID-19
As part of its commitment to supporting wealth management professionals, Dimensional recently surveyed financial advisors to determine the impact of the COVID-19 pandemic on their business. Dimensional’s practice management services include annual benchmarking and client feedback surveys.
The COVID-19 survey offers insights into current challenges, client concerns, and other issues related to the business environment during the pandemic. The results also point to differences between how higher-growth and comparatively lower-growth firms are approaching strategic decisions and best serving their clients.
Here are a few key findings. The percentages are averages among responding advisors.1,2
Client Communications
Organizational Changes
Strategy and Growth
Key Characteristics of Successful Firms3
By comparing firms with above-average and below-average growth, several key characteristics emerge. Higher-growth firms are:
- More likely to make changes to their websites
- Providing more COVID-19 education
- Offering clients more information regarding their operations
- Focusing on building their prospect pipeline over the next 12 months
- More likely to focus on employee development
Learn More
Footnotes
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1Advisory firms completed the survey questionnaire. In the previous 12 months, the survey group averaged $3.2 million (USD) in revenue, $304.1 million (USD) in assets under management, and 403 client relationships per firm.
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2The sum of percentages per topic may exceed 100% as participants could choose one or more answer options that applied.
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3Defined as firms with realized growth above the 6.3% reported survey average.
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