Women and Wealth

Women and Wealth

Mar 08, 2022

Dimensional communities bring financial professionals together to share expertise around investment solutions, client messaging, and business strategy.

The Women and Wealth Community started with a simple question: Is serving women different? Whether we are talking about common hurdles women may face or what contributes to their financial peace of mind, our efforts are built on real-world experience from hundreds of advisers globally.


“How do we make their money make sense in their lives—and what their lives may look like in the future?”

— KARA DUCKWORTH, MERCER ADVISORS


Leading financial advisers share their thoughts on how to enhance the client experience for women in the following videos:


Building Trust Through Connections


We're all craving connection, especially in this digital world. The way to create connection is to be authentic and to be vulnerable. They're so cliche these days, but if you're authentic and vulnerable with me, you're giving me permission to do that myself. That's how we connect with people. And the outcome is obviously trust. Women are not a homogeneous group. They can be stay-at-home moms, they can be breadwinners, they can be entrepreneurs, they can be widows, they can be divorcees, they can be all of those things at some point in their life. And how do we serve them effectively? How do we communicate with them? How do we make their money make sense in their life and what their life may look like in their future? You know, how do you figure out someone's values? The best way is to ask. We come in so often with our own agendas that most of the people that you end up asking sit back and say, "Wow, no one's ever asked me that." And then you're like, "Oh my gosh, what kind of an experience have you been having?" Most people have a really keen sense of their values. They're just waiting to be asked.

Becoming An Empathetic Adviser


Everybody thinks money is so rational, rational, black and white, it's just about numbers. And I don't think that that could be further from the truth both physically and psychologically. There's a lot of modern neuroscience that shows the part of the brain that processes rational function versus emotional activity is actually very interconnected by neurons, that process both aspects. And so even if we wanted to separate our rational thoughts from our emotions, it's literally impossible. Women make great advisers. They understand what money means in their life, how they're gonna be able to accomplish what they're trying to do and all the different options they have to fit money into it. Instead of just thinking, well, there's the right answer. Women are really good at thinking of all the different options and ways we could get there so that the client can think of what works best for them. One of the most common attributes we see in the women in transition that we service, they've arrived at a place that they did not expect to be. And so that surprise and not in a good way, lends an element of uncertainty and fear and a sense of lack of control in their life that is very alarming at a time where they have to make a lot of important decisions. The biggest priority for her first and foremost is to answer the question, am I going to be okay? And okay, of course is different for every single person. And so we want to help her identify what does being okay mean to you? And help her see what that path looks like. And by working with her, have her arrive on the other end of this transition, feeling better and more empowered and confident than she ever thought she could have on the front end of it.

Insights from the Women and Wealth Community

  • Women and Work: Meeting the Needs of Professional Women

     
    Many professional women need expert advice—not only to help achieve financial goals but also to support them in leading richer, more successful lives.

    Download Guide

  • Giving Her Values a Starring Role

     
    Incorporating a woman’s values into her financial plan can give money positive meaning and build trust.

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